Russian Standard Vodka
Challenge:Russia's number one premium vodka brand was looking to make a splash in the U.S. Russian Standard Vodka was looking to promote the brand through traditional, non-traditional and social media channels.
Strategy & Results:
Brand Allure was responsible for providing brand ambassadors for on-premise and off-premise events in Florida, New Jersey and New York City. Brand Allure trained the brand ambassadors prior to the start of the program. In addition, Brand Allure managed point of sale materials, storage facilities, bar spends, pre-purchasing bottles, and warehousing of the product and managed inventory for the duration of the six-month program. Brand Allure managed in excess of 100 tastings each week for Russian Standard.
